Digitization is becoming a widely adopted phenomenon in all industries and business sectors. While numbers may vary from source to source, every year at least one trillion dollars are spent globally on digital transformations. Businesses of all types invest in technology to add new sources of revenue, change business models, improve customer experience, and streamline their processes and operations.

We are at a point in time where fewer and fewer question the ‘why’ behind using technology to enable business. Even the most skeptical verticals – traditional industrial sectors such as energy or construction – are adopting digital practices. Oil companies are using sophisticated data models to geo-locate and improve the productivity of their drilling. Utilities are adding digital leak detectors to gas grids and using predictive models to schedule maintenance. The examples are limitless. The question is now shifting towards the ‘how’.

How do we successfully deploy and apply technology to achieve those business goals? There is a myriad of tech vendors claiming to have all kinds of solutions (apply AI for whatever business problem you have, use workflow automation for your people intensive processes, automate your interaction with your valuable customers via bots, etc.). 

You name it, or better yet, Google it, and you’ll find a technical solution for whatever issue you are facing. Then why do surveys show that more than 80% of companies declare “they have failed to achieve their digital goals”?